The short answer: a professional brochure site costs between €1,499 and €2,999, an e-commerce site custom. The long answer explains why two quotes for the same site can differ tenfold.
Real prices, by type of site
Type of sitePrice rangeFor whomSingle landing page | €500 – 1,499 | Campaigns, product launch
Brochure site (5-8 pages) | €1,199 - 2,999 | SMEs, professionals, craftspeople
Large institutional site | €2,999-4,999 | Structured companies
E-commerce | is custom-built | Those selling online
These are ranges, not price lists. The exact figure depends on four things: number of pages, who produces the content, the features required and how custom the design is versus a template.
Why the €300 website often costs more
It exists, no doubt. Pre-packaged template, zero SEO, no strategy. The problem is what happens next: no one finds it, it brings no enquiries, and after a year you're rebuilding from scratch. At that point you've paid twice.
Here's the real point: a website is an investment if it generates clients, a cost if it just sits there. The difference isn't in the upfront figure, but in what it buys.
What rightly raises the price
Built-in SEO: a site optimised from birth is worth far more than one fixed later.
Speed and mobile: invisible technical work, decisive for conversions and ranking.
Well-written content: text that convinces, not filler.
Custom design: an identity of your own, not a template a thousand others have.
FAQ
Frequently asked questions
A professional brochure site costs between €1,199 and €2,999. An e-commerce website is always custom-built, depending on the type and number of products, required features, and the client’s specific needs. The final price is therefore determined based on the project requirements.
The cheap site is usually a standard template without SEO or strategy: it costs little but rarely brings clients. The higher price pays for design, speed, SEO and a structure built to convert.
For a personal or test project it can do. For a business that wants to be found and convert, usually not: DIY builders limit SEO and performance.
Yes: domain and hosting (tens or a few hundred euros a year), plus maintenance and updates. A good quote states these from the start.